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  • Placer Business Resource Center 1000 Sunset Blvd Rocklin, CA (map)

Marketing is neither sales nor advertising, although both of these may be part of a marketing strategy.


Instead, Marketing is the thought process by which you:

  • Identify the product or service you really sell

  • Identify potential customers for your product or service

  • Identify your competitors in selling to these customers

  • Understand the basis on which those potential customers make buying decisions

  • Know why customers will choose to purchase your product or service instead of your competitors'

  • Determine the most efficient and effective methods to reach these buyers before they make their purchasing decisions

  • Identify methods to deliver your product or service

  • Develop an action plan

Fee: No Fee 


Earlier Event: April 13
SEA Session: Intrapreneurship
Later Event: April 27
SEA 2019 Business Presentations