Marketing is neither sales nor advertising, although both of these may be part of a marketing strategy.
Instead, Marketing is the thought process by which you:
Identify the product or service you really sell
Identify potential customers for your product or service
Identify your competitors in selling to these customers
Understand the basis on which those potential customers make buying decisions
Know why customers will choose to purchase your product or service instead of your competitors'
Determine the most efficient and effective methods to reach these buyers before they make their purchasing decisions
Identify methods to deliver your product or service
Develop an action plan
Fee: No Fee