Optimize a Landing Page

If you’ve recently launched your product or service, you probably don’t have the luxury of a large stream of targeted traffic to your landing pages. If you do have the traffic, you may not have enough conversions to run meaningful A/B tests.


Most conversion experts say that you need to cycle through at least a hundred converting actions over a period of four to six weeks before you can accurately declare a winner for a split test. Depending on your goal and what you’re measuring, those converting actions might be click-throughs, email address submissions, purchases, or any number of other metrics. Regardless of what you’re measuring, without a sufficiently-sized sample, your results won’t be accurate or helpful.

So without enough converting actions, how are you going to optimize your landing page to get more conversions?